MNEWS

The Defence Accounts Department is entrusted with the responsibility of maintaining the pay accounts of million plus Jawans and JCOs of Indian Army . The Pay Accounts Offices (PAOs) of this department are at the forefront of the concerted efforts that are being put in to ensure that these men get their correct dues within reasonable time frame. An important requirement to meet the expectations of the end user and ensuring their contentment is that the JCOs/ORs understands their dues and their entitlement. If they further appreciate the processes involved in acceptance or denial of any dues, it would equip them with enough knowledge to have better awareness to contest entitlement inconsistencies, if any. This handbook was conceptualized with the aim to provide more grasp on the rules of entitlement as well as to have complete transparency of procedures in the PAOs. This first edition contains all the procedures right from the inception stage of publishing and processing o...

Government has provided financial assistance to women entrepreneurs in setting up 14,768 projects in 2016-17 under Prime Minister’s Employment Generation Programme (PMEGP) aimed at generating employment in rural and urban areas of the country. A total of over Rs.389.49 crore subsidy was disbursed for these projects. Minister of State (Independent Charge)for Micro, Small and Medium EnterprisesShri Giriraj Singh informed this to Rajya Sabha in a written reply today. The maximum number of 1,484 projects were from Assam, followed by 1,387 in Uttar Pradesh, 1,248 in Tamil Nadu, 942 in Odisha, and 915 in Bihar, besides other States/UTs with varying number of projects. Under the PMEGP scheme women entrepreneurs are provided 25% and 35% subsidies for the project set up in urban and rural areas respectively. The maximum cost of the project under PMEGP scheme is Rs. 25 lakhs for manufacturing sector units and Rs.10 lakhs for units under service sector. For women ...

Content is king. Content is engaging. Content is a sales tool. Content is a lot of things, but advertising. Very often I see brands and partners I work with define the same KPI's for content as they have for their ads. In this short note, I will try to highlight some of the biggest ways in which content is different from an ad. A content-consumer is looking for entertainment. A consumer of an ad is often trying to avoid watching it. If she/he does get stuck, all she's doing is waiting for it to end except if your product is revolutionary, your ad is telling them something they don't know or your ad is loud and colourful (a cheap trick that seems' to have become a thumb rule). The last thing you need to worry about doing via your ad is entertaining people. And entertainment is all a content-consumer is looking for. Your rules of advertising are bound to fail when you apply it to content. The easiest way to judge your content is to show it to your worst enemy - if...

The Union Home Minister Shri Rajnath Singh made a statement in the Lok Sabha today on violence during Bharat Bandh. Following is the full text of the statement: “Madam, Yesterday, there have been incidences of violence and arson in some parts of the country. During Bharat Bandh , 8 people lost their lives in violence. (M.P 06, U.P 01 & Rajasthan 01). During the bandh, there have been clashes between the police and the protesters. I would like to convey my deep condolences for the people who have lost their lives. I fully appreciate that there is widespread anger amongst the people, following the Supreme Court order. I wish to inform the house that Government of India was not party in that case. People have taken to the streets. Through the House, I want to assure the people that there has been no dilution in whatsoever by my Government, rather after coming to power and examining the SC/ST Prevention of Atrocities Act, we have taken a decision to strengthe...